>It’s a genuine catch-22: send too many emails and your reputation drops from complaints. Send too few and it drops from inactivity. Try to do the right thing and you get penalized either way. And. It. Is. Frustrating.

What's frustrating is when companies delude themselves into thinking users want their spam in our inboxes. Perhaps a dose of perspective is required:

The product is pretty icons for websites. No offense but the unvarnished truth is that on the list of "things that deserve my limited time and attention", whether or not font awesome has a new update is wayyy down near the bottom.

Expecting users to give a flying shit when Gmail blocks your spam is naive at best.