| ▲ | balgg 13 hours ago | ||||||||||||||||||||||||||||||||||
There is also ARR which is "annual recurring revenue" and you should know that when people use ARR they usually are just making up numbers based on their current MRR (so lying). I've seen people announce their ARR after running their business for two whole months! | |||||||||||||||||||||||||||||||||||
| ▲ | jwr 11 hours ago | parent | next [-] | ||||||||||||||||||||||||||||||||||
That's not really "lying" — ARR is usually understood as your projected "Annual Run Rate". It's a useful metric, as long as it is understood that it is an estimate. But, in all honesty, all RR numbers are estimates. MRR is also a "made up number" from a certain point of view: it is not equivalent to cash received every month, because of annual subscriptions, cancelations, etc. | |||||||||||||||||||||||||||||||||||
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| ▲ | rpdillon 11 hours ago | parent | prev [-] | ||||||||||||||||||||||||||||||||||
Rather than lying, I think of it more as financial dead reckoning. | |||||||||||||||||||||||||||||||||||