This is how a lot of the world works. Certain things aren't done very much because it takes a lot of human effort to do those things and that creates a status-quo.

For example a lot more people would sue eachother for petty things if it suddenly became very easy and cost efficiant. Its not, so they dont.

Another example of AI doing this exact type of thing in another realm: In the past convincing someone you were somebody they should give money to for a scam was very possible to do, but also difficult and not very cost efficiant. You could try to impersonate someone's daughter or a police officer, but it took a lot of effort to get it right.

Now, with voice mimicking ai, deepfakes, social media to mine for personal info, etc its not as difficult and so, very likely, its becoming a bigger problem than it was.

(efficient)