It worked. Most people under 30 don't know Apple existed before the iPod / iPhone. ie: Before Jobs.

Of course it worked. Apple turned from a company that sells electronic equipment into a company that sells media consumption devices which double as fashion accessories signaling high social status. Of course the addressable market is 2-3 orders of magnitude larger.

They still sell computers, which count below 10% of the revenue, and are also partly fashion accessories.

s/Before/Between/