> A good percentage of cybersecurity has always been theater

It is great to be in a "best-effort" business where there are no consequences for bad things happening. Cybersecurity is one of those businesses. Web search, feeds and ads are another.

Imagine you are selling locks to secure homes. A thief breaks the lock. The lock-maker is not held liable. In fact, they now start selling stronger locks, and lock sales actually improve with more thefts.