People really like using the word "narrative". I guess we're creatures of story.

But this really highlights how much we've been benefiting from living in a high-trust society, where people don't just "go on the internet and tell lies" - filtered by the existing anti-spam and anti-SEO measures intended to cut out the 80% of the internet where people do just make things up to sell products.

LLMs are extremely post-structuralist. They really force the user to decide whether to pick the beautiful eternal fountain of plausible looking text with no ground truth, or a much harder road of distrust, verification, and old-school social proof.