I was paying for Prime, and then they introduced ads. They started comingling their video content just like their warehouses so you'd get AVOD content with your premium VOD content so it made picking something ad free very difficult. They started with "Included with Prime" labels for the ad free stuff, but then that label started showing ads. I stopped watching so many shows at the first ad break and never returned. It made me finally cancel Prime.

I wouldn't watch ad-sponsored TV either, but you either want to watch the shows or you don't; your time is extremely valuable! I wouldn't assume the price of the show is that much a factor.