TWFKAT (the website formerly known as Twitter) is not a product, it's Elon Musk's safe space. He bought it to be his sandbox and to use it to soothe his constantly battered and fragile ego. His own personal clubhouse where he sets the rules, and he's the ultimate authority. You can join if you want to be a part of his cult of personality, but don't fool yourself that you're dealing with a "product" and a "business".