So uh, could impressions decrease across the board, not only on X. Like, social platforms have peaked years ago and the downward trend is completely organic.

We have probably crested over some peak, but you would not look at the broad numbers and say 3% of a peak is organic to that trend. That is a dying/dead website, at least from the position of someone running socials for EFF.

https://flowingdata.com/2025/10/03/passed-peak-social-media-...