This reads like the classic Youtuber whose annoyed their views dropped (this almost always amounts to 'people don't actually like your content as much as you thought').

>We posted to Twitter (now known as X) five to ten times a day in 2018. Those tweets garnered somewhere between 50 and 100 million impressions per month. By 2024, our 2,500 X posts generated around 2 million impressions each month. Last year, our 1,500 posts earned roughly 13 million impressions for the entire year. To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago.

It's incredibly unlikely someone at X shoved the EFF in a 'low visibility' bucket. It's much more likely they've simply updated their alogorithms and the EFF doesn't hit some engagement metric.

They're still getting 13 million impressions by simply posting tweets, I really don't understand 'taking a stand' here. Instead of 13 million they'll simply get 0... The opportunity cost in the worst case is a human being copy pasting a tweet, there's plenty of software to schedule posts across platforms though, which would make it essentially free even in user time.

Imo, they had a 'personal stance' motivation, and dug deep for any reason to argue for it.

> It's much more likely they've simply updated their alogorithms and the EFF doesn't hit some engagement metric.

It's even more likely that Twitter's audience in 2018 was fairly supportive of the EFF's goals, but X's audience in 2026 is either indifferent or hostile.

As they put it:

> X is no longer where the fight is happening. The platform Musk took over was imperfect but impactful. What exists today is something else: diminished, and increasingly de minimis.

I don’t feel their stance is “I’m not getting enough attention and it’s all Musk’s fault and I’m leaving”.

More “X is simply not worth our time anymore”. I can’t say with any certainty that X is on a death spiral (personally it does feel that way), but the kind of crowd who have remained in spite of Musk’s many public embarrassments (and the handling of Grok deep fakes and women) probably aren’t the kind who are passionate about the EFF

I work as a consultant for a small media, zero politics and very technical, and they report the same trend for X for the last 5 years or so. I was surprised that they told me they still want the "share on Twitter button" and keep the Twitter account but their activity there is nil, for the following reasons combined: 1) they have thousands of followers and thousands of impressions, but the engagement ratio (likes, comment, shares per follower) is abysmal compared with the other networks, 2) the format is different from other networks, while you can create something common for LinkedIn or Facebook, the Twitter share requires image re-crop and text rewrite (they don't use Instagram, the content doesn't fit) 3) while the main site receives a lot of clicks to read the full content (and see the ads that drive the income) from LinkedIn and Facebook, Twitter doesn't send clicks (people just read the header, at most hit the like-heart, and keep scrolling). Their conclusion: Twitter doesn't work any more for them and is getting worse (that said, BlueSky is even worse for them). Even spending 30 seconds there to polish a publication are 30 seconds wasted.

I don't know the numbers for EFF, but having 400K followers on X and getting between zero and five comments per post if you go back a couple of weeks (to skip today's fire), between zero and 20 retweets... sounds like a failed platform. They get better numbers from Facebook, a dying platform, with half the followers. They get similar or better numbers from Instagram with less than 10% of the followers they have in Twitter.

However if you view your content as valuable and the algorithm does not anymore, it's probably not the best platform for you to be on.