You wouldn't use this as an API. You would "use" this inside the meta properties. Have a shop on fb marketplace? Now you have copy, images, support, chat, translations, erp, esp, fps and all the other acronyms :) and so on for your mom and pop shop @200$/mo. Probably worse than say claude/gemini but it's right there, one button away. "Click here to upgrade to AI++" or something.

But rolling your own can’t be that much cheaper than buying it from a leading lab. Especially when you consider the amount of spending on datacenters.