In that case, it also took a boatload of investor money, keeping on the previous farm staff, and endless volunteer labour by way of WWOOF [1]. Not that any of that's a bad thing, but the whole time I was watching it I was thinking did they really just start off by saying:

> We sensed it was coming. The landlord called. Todd had to go. Moving to another apartment wouldn’t stop Todd’s barking. And then it hit us. Molly’s dream could be the answer to everything. We had a great idea with no way to pay for it. [...] it eventually connected us to some investors who actually saw this old way of farming as the future.

How did two city-slicker non-farmers manage to get investment for a large, fully-staffed farm? I imagine the fact that they'd been spending the last 20 years making documentaries had something to do with it, and surely they weren't going to end up with a film saying "we thought we could make our natural organic farm work, boy were we wrong!"

1. https://web.archive.org/web/20140315055010/http://www.aprico...

Said farmers were family of the founder of a large HFT firm.