> Every single one followed the same pattern: build, post, get 12 likes from friends, a bit of organic traction, then nothing.

> I know I need marketing help but giving equity to someone I met online feels like a huge risk.

No offense, but your equity, from your own admission, is literally worthless. If someone decides to help you out for your equity, you should be jumping for joy. Most likely you need to pay out of your pocket, but if you're not willing to risk your own capital, then how can you expect others to risk theirs?