I'm in sales. This is going to sound shallow and tautological, but you find the people to interview for Product Market Fit by looking for the people you THINK are the ideal customers.

If you can't find your target market, you might want to consider a different demographic that you understand better. Most successful startup founders started a business specifically to solve the problems they dealt with at their last job. They understand their product market fit because they ARE their target market.

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ericd 2 hours ago | parent [-]

Thanks, but I meant more in a tactical/practical sense. What channels do you tend to use to look for those people and contact them?

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gomox 37 minutes ago | parent [-]

Depends on the audience, the not-so-technical marketing term for the concept is a "watering hole".

First step is guessing who your customers might be.

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ericd 19 minutes ago | parent [-]

Yep, makes sense, have any good illustrative examples? Thanks for the term, though, makes it more googleable.

	▲	gomox 11 minutes ago \| parent [-]
		Tell me who you think your customers might be? Or ask ChatGPT what's a good watering hole for them, it will definitely come up with some reasonable guesses.