Slightly off-topic, but several small-to-medium Youtube channels I watch, mentioned that their yearly Youtube earnings are way down, by two-thirds in one case. It may be that Alphabet is dialing back their profit sharing - across the board.

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esseph 3 hours ago | parent | next [-]

This is because of Gemini/Claude/ChatGPT

People are using AI as a search engine.

https://www.semrush.com/blog/ai-search-seo-traffic-study/

https://searchengineland.com/how-googles-ai-overviews-are-ac...

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tedeh 3 hours ago | parent | prev [-]

That's to be expected. Google needs that money to fund the AI development that will enable them to replace creators with their own slop, allowing them to pocket 100 % instead of sharing anything at all.

	▲	PedroBatista an hour ago \| parent \| next [-]
		Totally an organic and transparent marketplace that joins together publishers and consumers huh? It has been down since the COVID boom for obvious reasons, and then it has gone even more.. Google needing the billions to put into the AI burner is just and unfortunate coincidence..
	▲	coliveira 2 hours ago \| parent \| prev [-]
		Exactly, it is already a pattern that Google will start paying good money for ads and then progressively reduce the pay to its publishers. It is a bait and switch strategy, but they'll certainly say that it is just an algorithm improvement....