There's a time and a place for everything, and rejecting popular media as "lowest common denominator" is the most uninspired form of cultural elitism.

Is it cynical to want your <art project> to make a profit? Or for it to make enough profit to subsidize other projects?

Is it cynical to make something accessible so more people who watch it are able to enjoy it?

I agree that it's embarrassing and feels crass when movies both try to be broadly appealing and simultaneously fail to be entertaining or well executed ... but many of the marvel movies clearly surpass that bar.

No one wants to make a bad movie that does poorly with critics and paying customers - but it does happen because making a movie is expensive and complicated and requires a lot of skilled people working together towards the same goal.

Regarding taste: do you think a michelin star chef swears off cheap food like hotdogs or fish and chips? Doubtful - because those foods have their place and the chef is able to enjoy them for what they are rather than use them as an excuse to display a superiority complex.

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ytoawwhra92 4 hours ago | parent | next [-]

> There's a time and a place for everything

Yeah, I'm saying professional communication isn't the place for Marvel references, and that those who choose to include references to those movies in their professional communications are revealing something about their media tastes.

If I'm at a Michelin star restaurant I don't want to be served a ballpark hotdog.

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ianbutler 4 hours ago | parent [-]

That they relate to the common person and aren't overly snobby?

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ytoawwhra92 3 hours ago | parent [-]

Exactly. They share the cultural sensibilities of the average person on the street, and yet they're making decisions that will shape the world for future generations. I think that's bad. I want those decisions being made by people who have a more extensive cultural education. Snobs, if you want to call them that.

	▲	ianbutler 38 minutes ago \| parent \| next [-]
		Interestingly, the smartest people I know have the widest range of media consumption and understanding. To assume that because someone uses a marvel reference they might not have a deeper cultural education is rather...limited thinking.
	▲	satvikpendem an hour ago \| parent \| prev \| next [-]
		Of course they're average people, why do you think tech or AI company employees are somehow above or beyond the average person? I'm not sure why you'd willingly say you'd want snobs controlling the world, that is somehow even worse and reeks of aristocracy which is why you see replies rejecting your thoughts, it is simply not a western ideal or one to strive towards.
	▲	abustamam 2 hours ago \| parent \| prev [-]
		I'm confused as to what your point is. Employees refer to the incident as "the blip." I got no impression that there was a formal memo that went out to the company or the media at large that officially refers to the incident as the blip, merely that employees refer to it as a blip (likely to each other, not too dissimilar to a meme). And while I don't think someone's media tastes ought to preclude them from making important decisions, I also disagree with your point at large. I don't think the world should be shaped by snobs. The world is already being shaped by snobs in other sense of the word, and I don't see any indication that it's any better than the alternative.

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mvdtnz 41 minutes ago | parent | prev [-]

Marvel movies absolutely target the lowest common denominator of film watchers. To deny that is delusional.