Great piece. And a good excuse to read up on the use of diaeresis in English (eg. coördination, reëlection) to distinguish repeated vowels - I hadn't seen the New Yorker's usage before.

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mplanchard 2 hours ago | parent | next [-]

They also prefer some less common spellings. For instance, just noticed “vender” instead of “vendor” in an article this morning.

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goodoldneon 5 hours ago | parent | prev [-]

It isn’t for all repeated vowels; only for when the 2 vowels don’t make a single sound. So “chicken coop” wouldn’t have a dieresis

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stavros 4 hours ago | parent | next [-]

It would if the chickens formed a business structure that was owned and democratically controlled by its member-owners.

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o0-0o 3 hours ago | parent [-]

That, is likely co-op.

	▲	satvikpendem 2 hours ago \| parent [-]
		That's the joke.

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OJFord 5 hours ago | parent | prev [-]

Unless it was a chicken coöp... One of few cases it actually resolves an ambiguity!