We can, but why should we?

If you scroll up, there's a link to an example of why at the very top of this page.

Why should we be beholden to the two mega-corporations who control the smartphone market?

If you work in an industry that is solely based off of customer delight, stories like these are what you are looking avoid due to brand damage. It is going to cost more time/energy to deal with the backlash than just coming up with a simple solution in the first place.

If your imagination is that anemic then the process is compete.

Right? This is no country for old men.

privacy for one.

Because the future will be very dystopian if we place two tech companies as gatekeepers of everything in life. If Google locks your account and won't help you (which happens!), you don't want that to also take away your ability to bank, go to baseball games, etc.