This is true and goes further: There is no understanding of "the Web." For folks who "went online" and "surfed on the Internet" in the 90ies the whole thing with Internet addresses and the way a browser works are normal. For people gaining their experience on a phone the app icon on the home screen is the starting point to the individual offering.

Companies however exploit that and instead of just putting the icon on the home screen provide an app which allows more tracking, preventing ad blockers, avoiding the user from browsing elsewhere.

For me apps are limiting (tabbed browsing, ad blocker, ... are essential for anything serious), but others don't have that experience.