This is a brilliant idea actually. However if I am right, they are probably building this as a subscription service. Wonder how expensive it will be

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nine_k 3 hours ago | parent [-]

If the idea takes off, I don's why a DIY approach can't be viable. Produce your own collars (you'd need many thousands, a factory would be happy), plant your own towers with your own transmitters (likely bog-standard LoRa, or similar), write your own open-source firmware for all that, and an open-source control app.

It's pretty doable, given enough will.

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inventor7777 3 hours ago | parent [-]

That's relatively straightforward for more technical people, but I _really_ can't picture farmers going through all that trouble unless someone gets the foundation ready to go.

	▲	nine_k 2 hours ago \| parent [-]
		This is exactly why a startup plans to sell all that to farmers in a neat package, maybe along with a subscription to cover the towers maintenance costs.