I remember when ChatGPT exploded and Bing had it integrated, the idea was brilliant because unlike ChatGPT it didn't have information cut-off since it can access the web. I was very excited to ditch Google for AI chat with web access.

How did MS actually implemented it though? After a few messages the chat is blocked because MS did not choose to walk the extra mile and maybe compact the context so that their product can be actually usable.

Of course OpenAI, Perplexity and others later implemented that properly and its integral part of modern AI chat and I actually ditched Google for the most part. Had Microsoft done it, they might have had a shot in replacing Google and maybe becoming the AI Chat provider. But no, Microsoft can't have a well thought UI to provide a delightful UX.

IMHO it's a culture thing. Lack of cohesion is a result of it, I used to be annoyed by Apple that doesn't allow to ship its own UI libraries together with the app so to support old versions etc. but Apple had it right, thanks to the limitations UI is coherent.