> One point I didn't see on there is lack of clarity of the objective of the JIRA Epics and Stories and verify that those underlie actual customer painpoints.

Interestingly, the author addresses this in a different post: https://yusufaytas.com/what-good-execution-looks-like/

I quote:

> Clarity of Direction

> If people don’t know where they’re going, they create their own destinations. It’s as simple as that. That’s when you get alignment issues, rework, and endless questions

> ... You can start simple. Here’s what matters. Here’s what doesn’t. Here’s where we are going. Here’s why. When you miss these, inevitably, your execution cripples down.