If Satya predicted someone would map their frustration with his company['s naming] out like this, is there anything he could have done to prevent the embarrassment?

I see how excited the executives would get about one single interface for computing all locked behind the subscription. The article makes Microsoft look stupid. It's tough to believe they're doing it the best way. Was this really a necessary intermediate step? And haven't they burned the brand a good bit…

And apparently when the writing was on the wall however many months ago after they had 20 or 30 different copilots, they believed the best decision to be doubling down.

Stupidity and avarice, despite being unsatisfying answers, are sometimes the correct ones.