Billions in profit may unblock scaling customer support beyond scrappy startup minimums

However (and I loathe this logic) if you can get the marketplace to accept that minimal level, and the brand harm is inconsequential, why not pocket the savings

> and the brand harm is inconsequential

That's the thing though. Google have destroyed their brand through these kinds of actions, over many years.

Those are not matter-of-fact saving, but rather significant savings