> You're shooting down an idea for not being a plan.

If you are pitching an idea out of nowhere, than i think it better have a semblence of a plan, otherwise you are just wasting everyone's time.

Like maybe its a bit different if you are brainstorming for an acknowledged problem, but that is not what the article made it sound like.

The article made it sound like the idea was being pitched unsolicited, with no clear problem it was trying to solve and no clear plan on how to do it. After all 2 of the so-called cheap criticisms were people asking why we want to do this ("the customers aren't asking for it") and how are we going to do it when it has dependencies on stakeholders who have not bought in ("devops doesnt like it").

Why would anyone care about such an idea? Like if you want to work on something by yourself, you dont have to convince anyone, but if you want other people on board, you are going to have to answer basic questions. Questions like: what benefit would implementing this idea bring me, and will my effort on this idea be a waste because neccesary stakeholders aren't on board.

There are a lot of details that can be sorted out on the way. Things like, why would we even want to do this in the first place, is not one of them.

> If you are pitching an idea out of nowhere, than i think it better have a semblence of a plan, otherwise you are just wasting everyone's time

Depends on context. Shooting the shit is valuable.