We’re regulars at a resort we go to annually.

We always tip everyone generously and send notes to management about especially helpful staff. My wife was on a first name basis with our normal housekeepers, who have watched my kid grow up. We spend at the property with events, amenities etc. The management tends to cycle through the company but the local staff does not - they flag us as VIPs directly.

Most people don’t do that and don’t or can’t throw money around in a resort setting. But in a casino, it’s easy to measure the lifetime value of a guest and price the interaction cost. In a beach setting, the financial benefit of a happy customer is less certain. Point being, i would guess that Wynn does 50x the hospitality outreach than Relais & Châteaux, despite both offering a high quality product.