> not much different from a movie ticket or steam game.

Movies require an investment of your time so it's somewhat hard to become "addicted" to them.

There are "steam game library" addicts though.

> this majority isn't the target customer

Of course they are. They just aren't prioritized for high cost user enticements. The company only exists if the majority lose. They have big losers and little losers. They aren't here to "entertain" you. Which features of their service are designed to heighten "entertainment" I wonder?