Microsoft is not alone in this. Apple does the same thing!

There is Siri on iPhone, Mac, Apple Watch, AirPods, HomePod, Apple TV, and CarPlay and are all different different incarnation of Siri (with different capabilities). Then there is everything else like the Siri Remote, Siri Suggestions (and all their types: Siri apps suggestions, Maps, keyboard, Share Sheet, etc), Siri Shortcuts, and Siri Knowledge (WolframAlpha + Wikipedia + other databases?).

I'm sure 75% of these will be rebranded "Apple Intelligence" by the end of the year...

▲

flexagoon 19 hours ago | parent | next [-]

Idk, at least in Apple's case it all refers to a voice assistant and some of the features integrated with it.

If they were like MS, they would add Siri into everything and then call it "Siri Cloud", "Siri Messages", etc (if they were even more like MS, iMessage would be "Siri 365 Communication Suite")

▲

layer8 19 hours ago | parent | next [-]

It also refers to various "smart" suggestions that have nothing to do with the voice assistant: https://support.apple.com/guide/iphone/turn-siri-suggestions...

Nowadays Apple would brand such features as "Apple Intelligence", but since they already existed long before, they are "Siri".

Though I agree that it's not quite as badly ubiquitous as Copilot.

▲

schappim 19 hours ago | parent | prev | next [-]

These are all non talky talky: Siri Suggestions, Siri Knowledge (Safari / Spotlight Intelligence), Siri Shortcuts (Automation, not voice), Siri Intelligence (On-device ML features), Siri Widget/Watch face… you get the idea. There was a time when “Siri” was the catch all for Smart/ML.

▲

ryandrake 19 hours ago | parent | prev | next [-]

> (if they were even more like MS, iMessage would be "Siri 365 Communication Suite")

Siri 365 Communication Suite .NET Enterprise Edition With Copilot

	▲	rationalist 17 hours ago \| parent [-]
		Thanks for the stroke. Where do I send the hospital bill?

▲

phillipcarter 18 hours ago | parent | prev [-]

In Microsoft's case it refers to an LLM system with some features integrated.

▲

goldenarm 19 hours ago | parent | prev | next [-]

The best move of Apple this decade was to ignore LLMs and let the others burn cash. Now they can use the mature Gemini for $1B. Brilliant.

▲

dangus 19 hours ago | parent | prev [-]

Music the app and Music the subscription service are the two worst, tied with TV the app, TV the hardware device, and TV+ the subscription service. At least TV+ is named differently.

Most Apple customers probably don’t even realize you can still do all the original iTunes stuff in Music (local music and syncing, CD burning, etc) purely due to the horrible branding.