> Crazy how copilot was a great brand, and might even have been the first mass market LLM product

Cortana was a great brand. Clippy is still on the shelf. Copilot could have been a deep brand if they pulled it from their flight simulators. Instead it rings hollow of any meaning.

We definitely could have stuck with Cortana for a consumer-facing personal assistant. The first few Halo games were great.

Right, they had Cortana right there for the built in windows function!