The fact is what people really want from a search engine is a single perfect result that answers their query exactly. An LLM does the 'single result' bit, but it's dubious whether or not it's a perfect answer. Most of the time that's probably not very important so long as the answer satisfies the search enough that the user is happy.

Google is trying to turn Search into that product e.g. the single answer to a given search. They could do that now with Gemini, but the ads in the results are what makes them money, and the backlash to embedding adverts into the output of Gemini would drive millions of people to OpenAI overnight. They have to do it slowly. Give it 5 years though, and search engine results pages will be a thing of the past.

> Most of the time that's probably not very important

Well... Maybe, but what's the point of an answer if you can't trust it? For ultra-fast answers for unimportant stuff I keep Cerebras tab open.