> Chineese phonemakers exist yet Apple pulls in a significant portion of profits due to their _halo_ allowing them to sell at a higher price point.

The difference is that most customers have the financial wiggle room to buy a more expensive phone. With cars this is an entirely different story because cars are the most expensive things people own (besides a house).

For most people it holds that a car should just get them from A to B. The money for anything more fancy is better spent on something else.

There is a reason Apple is not in the car business.

And yet the average price paid for a new car is up to $50k. Americans definitely aren’t just buying a basic car to get them from A to B.