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Balinares 2 days ago

Going ahead without asking is a sure recipe for having the client tell you "Sorry, that's not at all what I want" and then having to start over again. Your creatives ask questions for a reason. What is it that made you pick this specific draft out of the slop pile as a good match for your brand? The color scheme? The composition? The atmosphere? The line art style? If you expect your creatives to just magically guess, and then get frustrated when the output is not what you had in mind, then it's hardly your creatives' fault.

rcxdude 2 days ago | parent [-]

Yup, people aren't mind-readers. And it can be very hard to predict what bits the client cares about and what they don't, so it's worth biasing towards asking (though I think it's worth emphasizing that 'I don't care, you choose' is a valid response). The worst clients are the ones who can't express what they want in the first place and then reject output without explaining what it is they did or didn't like about the result.

That said, it can be very hard to be a good client. Writing requirements (whether for art or engineering) is something that on average, people are very bad at. And often you will only find out you cared about something after you see it (oh god I am so bad at this, especially because it's often delayed, so I will go 'looks good, no notes', then like a day later go 'oh wait, actually...'), which is why having a healthy dialogue and rapid feedback loop is so valuable to any project.