Mainstream journalism can't compete its way out of its malaise by insisting on an "impartiality" that demands journalists lie by omission. Such journalism is utterly incapable of meeting the moment and opposing the innovative incrementalist autocracy of Orban, Ergogan, Putin, and others.

Such feckless news organizations are destined to become tools of the state; perhaps that is in fact the smartest play for the profits of their ownership. Certainly Bezos seems to be taking WaPo down the path of collaborator, as are the Ellisons with CBS.

The illusion-of-impartiality model has its loyalists, but this article is about the young news audiences who have have been lost. At least some of them have been lost, not to YouTube and influencers, but to other news outlets (left and right) who have embraced their own biases and adversarial perspectives. You call that a "performance of authenticity", but in the marketplace it has beaten a performance of impartiality which is at least as inauthentic.