It reminds me a bit of the new STM32s (STM32MP2) which are actually 64 bit, but they kept the name STM32 because everyone knows it

Didn’t Intel also try to brand the 64bit x86 extensions as ia-32e initially? Seemed like wasting an opportunity to me.

(Disclaimer: I work at Intel but this was way before my tenure.)

	▲	p_l 3 hours ago \| parent [-]
		It was because IA-64 was a completely different unrelated architecture that until AMD succeeded with K8 was "the plan" for both 64bit intel roadmap and the roadmap to kill off compatible vendors (AMD, VIA)