A full-module add-on in this power class is about $7 at 1,000 unit scale [0]. It would be around $3 with your own custom PCB design in terms of BoM addon at scale. That’s power only. Add another dollar or two for 10/100 PHY.

The trick is as others have said in what adding it to your design does in terms of complicating compliance design.

[0] https://www.digikey.com/en/products/detail/silvertel/AG9705-...