I thought the article would be about something like when you get $100 free chip, you are much more likely to gamble and lose it; or when someone win a lottery, they would quickly spent the money compared to if they had earned the money with hard work.

BTW, behavior economics people like DAN ARIELY in this article got bad reputation after being found fabricating data on the research about honesty https://www.npr.org/transcripts/1190568472