The flip side is that good ideas with honest framing often lose to bad ideas with better marketing. Being right isn't enough if you can't communicate it and most people don't have the patience to evaluate the honest version.

Is "better marketing" a euphemism for "more willing to misrepresent the other side, turn a practical issue into an emotional one, and generally trot out every logical fallacy they can think of"?

Because that's what I see constantly on social media in response to progressive ideas the rest of the world has largely accepted but apparently just can't possibly work in the United States...