Ignoring (post-impact) and moving on is the natural thing to do, but it seems like a stretch to imply that the average person neither suffers or finds ads invasive.

The suffering isn't acute, it's death by a thousand cuts as your mind erodes into a twitchy mess. Look at the comment section of a nice youtube video and see people outraged at getting blasted with an ad at the wrong moment.

Most people don't like ads, but we love the stimulation of the screen more so we suffer them, regardless of the damage done.