This interview is very in-depth look at the TBPN business:

https://open.spotify.com/episode/35L5nxL7VSmHIuaArgdCx1

They are intentionally making something like Bloomberg TV, with a very specific tech news audience and with some of the playbook of twitch streamers - growing via clipping -- but a look and feel of Cable news shows.

They mention squawk box on CNBC many times, as competition, in the interview and that they have no problem with filling ad inventory for their 3+ hours of programming a day.