American here.

I'm equally confused, but I think it's playing into the types of people who were previously into crypto or sports betting or prediction markets.

Every sports bar I go to, there's some middle-aged finance bro name referring to "Sam" like they're old friends or talking about how their NVIDIA stock is up. They're confidently predicting markets due to trends.

The stock market has been kinda monolithic the past decade or so. Things went up and down, but mostly in sync. AI represents a disruption; billion dollar companies can go to zero overnight and the right bet can be the next NVIDIA. So, this show matches that vibe.

tl;dr = it's for gamblers