YouTube had an estimated $40 billion in ad revenue in 2025: https://techcrunch.com/2026/03/10/youtube-surpasses-disney-p...

And has roughly 2.7 billion monthly active users. This means the average YouTube user brings in around $1.23 per month. When you consider that CPM's can easily swing by 20X based on how wealthy the user demographic is, and willingness to pay a subscription is a strong signal for purchasing power, I would not be at all subscribed if a YouTube premium subscription was revenue-neutral for Google.