In 2023 I did a deep dive into the crypto community with two main questions:

- do these people understand the principles of making good products?

- is anyone clearly working towards a microtransaction system that could replace advertising and subscription models?

After attending two conferences, hundreds of conversations and hours spent researching, my conclusion to both questions was no. The community felt more like an ouroboros. It was disappointing.

I don't want to pay NYT a subscription fee, I want to pay them some fraction of a cent per paragraph of article that I load in. Same goes for seconds of video on YouTube, etc.

Apparently I'm alone in this vision, or at least very rare...

I have also done similar research because I wanted to build something to handle microtransactions on a personal website that could scale if adopted to be usable by everyone if they wanted.

I looked at crypto currency because it seems like the obvious naive solution. it doesnt work. the cost of the transaction itself far outweighs the value of the transaction when dealing with fractions of a cent. you want an entire network to be updating ledgers with ~millions of records per ~$1000 moved. the fundamental tech of crypto leans towards slower, higher value transactions than high volume, small transactions. Lots of efforts have been made with some coins to bring down the bar of "high value, low volume" to meet everyday consumer usage rates and values - but a transaction history at the scale of every ad impression for every person is a tough ask and would perpetually be in an uphill battle against energy costs.

Ultimately, the conclusion I came to is that the service would need to be centralized, and likely treated as cash by not keeping track of history. Centralized company creates "web credits", user spends $5 for 10,000 credits, these credits are consumed when they visit websites. Websites collect a few credits from each user, and cash out with the centralized company. The issue is that since it would cost more to track and store all the transactions than the value of the transactions themselves, you have to fully trust the company to properly manage the balances.

I started building it and since I would be handling, exchanging, and storing real currency - it seemed subject to a lot of regulations. It is like a combination bank and casino.

i've thought about finishing the project and using disclaimers that buying credits legally owes the user nothing, and collecting credits legally owes the websites nothing, and operating on a trust system - but any smart person would see the potential for a rug pull on that and i figured there would not be much interest.

The alternative route of adhering to all the banking regulations to get the proper insurances needed to make the commitments necessary to users and websites to guarantee exchange between credits and $ seemed like too much for 1 person to take on as a side project for free

you are not alone, people seriously proposed one thing after another in the early 2000s.. same time frame as RSS, roughly. Somehow, these proposals were undermined and slow-walked? merger and acquisition in Silicon Valley was aligned with very different things