The ISP shouldn't necessarily be involved in this process, but some form of syndication does need to happen, and it seems crazy that it hasn't.

The closest we've come is something like Apple News, which allows me to pay for a selected (by them, not me) subset of features on a selected (by them, not me) subset of news sites. Can't somebody do this right?

Texture was incredible.

Apple News remained fantastic until renewal of agreements when publishers demanded rights to insert additional ads.

Apple can't not have premium sources in there, so...