> YouGov doesn't poll council elections. Nobody does.

... Yes. They do.

> This is the smallest set of elections in the local authority cycle, but nonetheless throws up some intriguing contests. For the second year running, YouGov have used MRP to project the results of some key local authority battlegrounds.

https://yougov.com/en-gb/articles/49288-local-elections-2024...

You are right, I overstated that. YouGov did publish MRP projections for selected councils in 2024 and 2025.

The distinction I should have drawn is that MRP projects from national polling data down to local level using demographic models. It does not field ward-level samples. Our approach generates ward-level responses from synthetic personas with individual personality profiles.

Different method, overlapping output. Fair correction.