Everything. They have done for decades, and will do for decades. And what IBM focus on is probably worth looking into.

IBM (imho) is in the absolute frontline in quantum computers. One could argue if the number of startups in QC means that there is an actual market or not. Companies that lives on VC or the valuation of their stock.

But IBM is not showy, not on the front pages, does not live on VC or stock valuation. IBM makes tons of money decade after decade from customers that are also not showy but makes tons of money. Banks, financial institutions, energy, logistics, health care etc etc. If IBM thinks these companies will benefit from using QC from IBM (and pay tons of money for it), there is quite probably some truth in QC becoming useful in the near future. Years rather than decades.

IBM have run the numbers and have decided that spending the money for engineering, research required is outweighs the money possible to earn on QC services. QCs powerful enough to run the QC-supported algorithms these companies need to make more tons of money. And it's probably not breaking RSA or ECC.