I used to like chess and probably had a very good memory. But I never studied openings because I felt that those were 'other peoples games' and I figured the whole idea of playing a game is to have fun and see what you can do, not to regurgitate a bunch of paperwork and feel clever by congratulating each other on recognizing obscure opening variation #1922. Obviously the chess club wasn't amused: they cared about winning matches, I cared about having fun. So chess stopped being fun and I quit playing for a long time. Now I'm having a ton of fun playing with my kids and none of us have ever studied an opening book.