Yeah. $1.3B isn't scrappy startup pivots, it's the sort of money Google/Meta/Microsoft/Yahoo/Salesforce burn on strategic acquisitions. And those entities absolutely get and deserve the sneers when they "sunset" the product 6-18 months later having concluded that it wasn't even showing enough signs of being a market they should bother with keeping the lights on. At least Sora was novel and technically impressive, I guess.