They called the project EmDash and launched it on April 1st with a blog which brags about how little effort it took to write because of agents before even saying what it is.

If the product launch involves dressing the engineering team up in duck suits and releasing to a soundtrack of quacking, it's really not surprising people are asking the guy they hid behind the Daffy mask on why he's dressed as a duck rather than what he learned about headless CMS architecture from being on the Astro core team...