I don't really understand the sudden push around Peptides from the "Health" influencers.

Is their plan really to just keep injecting themselves with amino acids all day every day?

Why not something like an mRNA injection so you just produce more of whatever amino acids or proteins are supposedly "Needed"?

This feels more like Vitamins are played out for the supplements industry and they need a new market with vague benefits to milk.

Peptides can have very powerful effects. Tirzepatide (Mounjaro, Zepbound) is a peptide, and it's probably the most exciting pharmaceutical in a generation.

There are also peptides that seem to have similar effects as regular exercise; a weekly injection might give you the same benefits as a daily mile run. These haven't been well studied, however, and we don't understand their safety profiles.

But the influencer set has taken these possibilities and run with them, because they're more interested in clicks and views that science and facts.

The push around peptides stems from a supplier realization that consumers are much more open to injections than previously assumed. This means drugs that were previously thought to be non-marketable might in fact have demand.

Producers love recurring and subscription sales models. It's consumers who get the short end of the stick.