Title is fantastic, had me laughing at my own ignorance to copilot's offerings before I even started the article.

I do feel like if any of the major companies could do with a rebranding it would be copilot. They are tossing that name on all of their stuff, and it just doesn't carry the weight of any of the big names even though its chatgpt models under the hood. Personally i associate it with annoying bloatware, and silently judge windows users based on if that icon is still on their tasbar.

It does a good job of when a VIP employee demands "copilot", you have to buy a bunch of different licenses for them because no one knows exactly what they want (they just want copilot, no not that one).